Campaigns

The campaigns are an integral part of telephony and represent the process of calling to a large volume of clients who meet certain predefined parameters.

When handling the campaign calls by the operator based on the pre-set routing, the outgoing (campaign) calls are automatically directed to the operator and these are then displayed in the Operator section. The operator then may find these compaing calls in the “Waiting” column where also other types of sessions are shown and are marked with an icon (a megaphone).

Just as with other types of sessions, it is possible to display its preview. The application supports two types of campaigns: preview and predictive. Handling of both types of campaings is very similar, but it is still different.

Preview Campaigns

After the session is accepted by the operator, a time countdown commences, the so-called BCW (Before Call Work), after the end of which one of other phone numbers included in the campaign is automatically dialed.

Predictive Campaigns

Here, the operator does not encounter a time countdown (BCW). This is because predictive campaign calls must first be answered by the client in order to be routed to the operator.


At that moment, the session (campaign call) is active the operator is able to choose from the standard options (modifying information about the client, adding tags, completing notes to the session and the result of the call). After the expiration of the pre-set ACW (After Call Work) period, another call is routed to the operator. The campaigns may be found in a separate section within the main side menu (a “briefcase” icon).

The campaigns are one of the functions which may be turned on and off, and if you are interested in using them, please contact your business representative or send us an email to helpdesk@mluvii.com with a request for its activation.

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