# Pricing

On top of the [license fees](https://docs.mluvii.com/en/for-administrators/company-management/licences), the costs of the WhatsApp channel in mluvii rely on:

* registered WhatsApp telephone numbers and
* count of the [Conversations](https://docs.mluvii.com/en/for-administrators/tenant-management/settings/whatsapp/template-messages/conversations) initiated either by a client or a business.

Each conversation (except for the Free Conversation package) is charged based on [Meta's price list](https://developers.facebook.com/docs/whatsapp/pricing).

## WhatsApp conversation price list valid as of 1 June 2023

| Conversation Type | Price      | Category |
| ----------------- | ---------- | -------- |
| Marketing         | 0,0712 EUR | Company  |
| Utility           | 0,0512 EUR | Company  |
| Authentication    | 0,0461 EUR | Company  |
| Service           | 0,0207 EUR | Client   |

{% hint style="info" %}
[*Marketing, Utility, and Authentication conversations* ](https://docs.mluvii.com/en/for-administrators/tenant-management/settings/template-messages/conversations#a-24-hour-conversation-window)*are created by the company sending a Template Message. Service conversation is created when initiated by the client (the client sends a message).*
{% endhint %}

## Calculation of monthly costs for conversations

Calculate your estimated monthly costs using our calculator:

{% file src="<https://2503272169-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fk7qHNgmhjqfQcnjtzG64%2Fuploads%2FOsmVptNl7kVlTKfkgA2E%2F360Dialog_ConversationPricing_final_EN.xlsx?alt=media&token=044c49cf-d70a-4b03-a56a-28ae4ea19a43>" %}

{% hint style="danger" %}
*Charges for individual conversation types may change over time, so you can always find the current prices* [*here*](https://developers.facebook.com/docs/whatsapp/pricing)*.*
{% endhint %}

### Free Conversation bundle

Each business (a company uses a mluvii as a platform for handling WhatsApp interactions) has a **1000 conversation bundle for free on a monthly basis**. Every single conversation above is charged based on the current [Meta company pricing list](https://developers.facebook.com/docs/whatsapp/pricing/) (there are no additional conversation-based costs above it).

{% hint style="warning" %}
*A business has 1000 free conversations available regardless of the number of registered WA numbers.*&#x20;
{% endhint %}

{% hint style="warning" %}
*The prices for an individual conversation may be different based on the* [*Conversation type*](https://docs.mluvii.com/en/for-administrators/tenant-management/settings/whatsapp/template-messages/conversations)*.*
{% endhint %}

{% hint style="info" %}
*You can save the cost of some of the conversations your clients initiate through* [*paid ads on Facebook or WhatsApp*](https://docs.mluvii.com/en/for-administrators/tenant-management/settings/template-messages/conversations#b-72-hour-interval)*. Clients can contact you through them. Another advantage is the ability to combine multiple Template Messages categories without charging for all of them.*
{% endhint %}

{% hint style="danger" %}
***For a better understanding, see the case situations below!***
{% endhint %}

## Use-cases

### a) Single Template Messages type

{% hint style="info" %}

1. *For example, on Monday at 9:00 AM business sends a Utility template.*&#x20;
2. *The template initiates the 24-hour conversation window and you can send as many Utility type templates as you want until Tuesday at 9:00 AM.*

\
\&#xNAN;***Result:** Any number of Utility templates can be sent within 24 hours without initiating and charging for additional conversations.*
{% endhint %}

### b) Multiple Template Messages categories

{% hint style="info" %}

1. *For example, on Monday at 9:00 AM business sends a **Utility-type template message**. The template initiates the 24-hour conversation window.*
2. *At 11 AM business sends a **Marketing type template**.*

***Result:** It will result in the cancellation of the Utility type conversation and start a new Marketing type conversation. Also, at that moment the 24-hour conversation window is reset. **As a result, the business will pay for 2 conversations instead of one!***
{% endhint %}

### c) Strict combination of 2 Template Messages categories

{% hint style="info" %}

1. *When you send out a Marketing template*
2. *then a Utility one*
3. *and after that another Marketing template*

***Result:** You will be charged for one Marketing conversation and one Utility conversation. **Under 24h you can send out as many Marketing or Utility messages as you want.***
{% endhint %}

### d) Using a Template Message combining elements of 2 Template Messages categories.

{% hint style="info" %}
*You may create a Template Message that consists of components of the Utility and Marketing template. By sending it, the initiated conversation will be **classified and charged as Marketing Conversation!***

*As a general rule, any template message that contains at least 1 component from the Marketing template message is automatically classified as a Marketing Template Message!*
{% endhint %}