# Telephone campaigns

{% hint style="info" %}
*This section is dedicated solely to handling telephone campaign sessions. WhatsApp campaign calls are handled in the same way as "normal"* [*WhatsApp sessions.*](https://docs.mluvii.com/en/for-operators/client-interaction/whatsapp)
{% endhint %}

Telephone campaigns are an integral part of telephony and represent the process of calling a large volume of clients who meet certain predefined parameters.

When handling the campaign calls by the operator based on the pre-set [**routing**](https://docs.mluvii.com/en/for-administrators/tenant-management/settings/routing), the outgoing (campaign) calls are automatically directed to the operator and these are then displayed in the **Operator** section. The operator then may find these campaign calls in the **“Waiting”** column where also other types of sessions are shown and marked with an icon (megaphone).

Just as with other types of [sessions](https://docs.mluvii.com/en/for-administrators/tenant-management/sessions), it is possible to display its preview. 

The application supports two types of campaigns: 

* **preview** 
* **predictive**

The handling of both types of campaigns is very similar, but it is still different.

{% hint style="warning" %}
*The campaigns are one of the functions that **may not be available**, and if you are interested in using them, please contact your sales representative or contact us via the chat on* [*our website*](https://www.mluvii.com) *with a request for its activation.*

*It's part of the Enterprise*[ *License.*](https://docs.mluvii.com/en/license-types)
{% endhint %}

### Preview Campaigns

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*After the session is accepted by the operator, a **time countdown** commences, the so-called **BCW** (Before Call Work), after the end of which one of the other phone numbers included in the campaign is automatically dialed.*
{% endhint %}

### Predictive Campaigns

{% hint style="info" %}
*Here, the operator does not encounter a time countdown (BCW). This is because predictive campaign calls must first be **answered by the client** to be routed to the operator.*
{% endhint %}

At that moment, the session (campaign call) is active the operator can choose from the **standard options (modifying information about the client, adding tags, completing notes to the session, and the result of the call).**

After the expiration of the pre-set [**ACW**](https://docs.mluvii.com/en/helpdesk/glossary) (After Call Work) period, another call is routed to the operator. The campaigns may be found in a separate section within the main side menu (a “**megaphone**” icon).